Brand Strategist - Skincara (Jakarta)

Join Skincara, a leading name in beauty and skincare innovation, as a Brand Strategist in the heart of Jakarta. This is your opportunity to shape the future of a dynamic brand by crafting compelling narratives, driving market growth, and connecting with consumers.

In this role, you'll work closely with cross-functional teams to develop and implement brand strategies that resonate with consumers. You'll conduct market research, analyze consumer behavior, and create data-driven insights to inform your strategies. Skincara is committed to innovation, and you'll have the chance to work with cutting-edge tools like Google Analytics, SEMrush, and Hootsuite to track and optimize performance.

📋 Tanggung Jawab Pekerjaan

• Develop and execute brand strategies that align with Skincara's vision and values.
• Conduct market research and consumer insights to inform strategic decisions.
• Analyze consumer behavior and data to create actionable insights.
• Collaborate with marketing, sales, and product development teams to align strategies.
• Track and optimize brand performance using tools like Google Analytics, SEMrush, and Hootsuite.
• Create and manage brand guidelines to ensure consistency across all touchpoints.
• Develop and implement campaigns that drive market growth and consumer engagement.
• Stay updated with industry trends and best practices to keep Skincara at the forefront of innovation.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in brand strategy, with a proven track record in driving market growth.
• Strong analytical skills with experience in data analysis and consumer insights.
• Proficiency in using tools like Google Analytics, SEMrush, and Hootsuite.
• Excellent communication and presentation skills to influence stakeholders.
• Creative thinker with a passion for innovation and a strong understanding of the beauty and skincare industry.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Fluency in English and Bahasa Indonesia.

🛠️ Keahlian

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